Social Networking has become the mainstay of the internet now.  Facebook, Twitter, and the like are all drawing people in and essentially training the next generation of computer users.  These social media sites are like magnets that people have to go to each and every day to keep up with their friends and share their updates.  People are accessing these media sources from all types of devices.  It is all absorbing.

One of the biggest problems in most business applications is user adoption.  Getting the users to use the system is a key challenge in many applications.  So how does the business applications market combine the social media attraction to a financial or manufacturing system?  Combining a social media approach to a business management system would seem to be a logical conclusion.  But there are obstacles.   You have two different elements playing here.  The cold hard facts of transactional data and the emotional connectedness of the social media.  How can these gel together?

Salesforce.com has begun a trend in combining social media with a business application through their Chatter application.  Essentially, Chatter is a Twitter for Salesforce.com.  It is an embedded part of Salesforce.com.  Users can post status updates and see all of the updates from their chosen connections (friends).  But the power of this application is that you can follow business objects within Salesforce.com such as Accounts, Opportunities, Contracts, etc.  So anytime an update occurs on these objects, you get a status update, not from a friend, but rather from an application.

So how would this likely work in an ERP solution?  First you could enhance any alerts to post to a status page.  Next you could potentially use it to notify you on any changes to any master record, such as customer, supplier, inventory, or BOMs.   The next thing you might consider is to have criteria based alerts be in the form of status updates.  Post an update when a customer exceeds their credit limit, or post an alert when a critical inventory part is below its optimal stocking level.

The next logical extension of this would be to extend the ERP to the social web.  Imagine getting private posts on Facebook when your major customer falls past due or when your shipment that absolutely must go out notifies you that it shipped on time.

The problem with this whole concept is the ability for traditional client server based ERP solutions to move in this direction.  Some of the new systems (or recently re-written) solutions may be able to implement this type of functionality quickly, but some of the older technology solutions may have difficulty bringing a social media function quickly to bear.

As this is a topic with no clear solution yet, what do you our readers think?  Where is this going?  When will we see it?  Please post your comments and thoughts.  Thank you.

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Social ERP? is a post from: ERP and More!

Business Application, Business Applications, Business Management, Business Management System, Business Objects, cloud computing, Cold Hard Facts, Computer Users, Connectedness, Contributors, CRM Software, ERP Software, Generation Of Computer, Logical Conclusion, Magnets, Mainstay, Manufacturing System, Media Approach, Media Sources, Next Generation, Obstacles, social networking, Status Updates, Transactional Data, twitter

Watching a recent Salesforce.com partner presentation, we got to see firsthand where the technology world is going. The age of Cloud 2.0 is here. We are moving from fixed environments to web-based,...

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ERPandmore is now on Facebook and Twitter. Be sure to become a fan on both of these sites. The Twitter link is on the bottom of our pages and the Facebook fan link is on the right side of our pages....

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Content Summary, Contributors, facebook, Fan Link, Site News, twitter

I just found today a great tool called Twittercal. http://www.twittercal.com

With this tool, you can simply send a message to a twitter account and it will post an appointment on your Google Calendar.

I have Outlook syncing with my Google Calendar. I have an iPhone that is linked to my Outlook. So from any calendar or from Twitter I can set appointments.

First, you sign up for a twittercal account. (Actually, you are creating a link between your twitter account and gmail account.)

You then follow gcal (a twitter user), and from then on you send your appointments via a twitter post such as:

“d gcal Appointment with Sophia at 7pm tomorrow”

d stands for a direct message, gcal is the user you are sending the message to, and finally the appointment description and time.

Within a minute or so, it automagically appears in your Google Calendar.

Give it a try!

calendar, google, twitter

I just found out about Salesforce.com’s new product offering called “Service Cloud.” This offering allows an organization to tap into the power of various social networks such as Twitter or Facebook and utilize the information generated by the users of these tools to provide both content and feedback that can be reused and reshared within a service organization and partners.

I know that was a mouthful, but perhaps this video will explain it better:

http://www.salesforce.com/servicecloud/

facebook, salesforce.com, social networking, twitter